I don’t even know why I’ve given it a capital. Innovation (had to there), is meaningless. It has been since marketeers started using it to describe anything that may be vaguely new or interesting, or ‘thinking’ that was vaguely new or interesting, or perhaps, just interesting. It could be thinking about the future, or thinking about the future in a new way. Or EVEN thinking about our thinking, on the thinking for the future.
Seriously. WTF? What is Innovation, that Research & Development isn’t?
I’m genuinely interested in if anyone else shares my growing hate of the word. Please tell me, what’s the difference? Why can’t we be Research & Development?
Answers on a post-card please.