Comments on: Costa or Starbucks? An example of a PR backfire http://thelondonbiker.com/blog/2009/11/costa-or-starbucks-an-example-of-a-pr-backfire/ Matthew Cashmore, a Part-time International Adventurer. Sun, 06 May 2012 03:06:34 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: James Clark http://thelondonbiker.com/blog/2009/11/costa-or-starbucks-an-example-of-a-pr-backfire/#comment-197 James Clark Thu, 05 Nov 2009 19:44:54 +0000 http://www.thelondonbiker.com/blog/?p=382#comment-197 I saw that advertisement in London and I was looking for the asterisk with a disclaimer saying "as polled by customers entering Costa Coffee". Speaking of Costa Coffee, I've been working in Budapest and in the last year they have opened up a few branches here, while Starbucks haven't even arrived yet. Costa have also opened up branches in Belgrade, so they look like they are beating Starbucks at their own game in Eastern Europe. At the end of the day though, you can't beat a coffee from Melbourne. I saw that advertisement in London and I was looking for the asterisk with a disclaimer saying “as polled by customers entering Costa Coffee”.

Speaking of Costa Coffee, I’ve been working in Budapest and in the last year they have opened up a few branches here, while Starbucks haven’t even arrived yet. Costa have also opened up branches in Belgrade, so they look like they are beating Starbucks at their own game in Eastern Europe.

At the end of the day though, you can’t beat a coffee from Melbourne.

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