{"id":510,"date":"2010-07-23T19:29:08","date_gmt":"2010-07-23T08:29:08","guid":{"rendered":"http:\/\/www.thelondonbiker.com\/blog\/?p=510"},"modified":"2010-07-23T19:29:08","modified_gmt":"2010-07-23T08:29:08","slug":"take-note","status":"publish","type":"post","link":"https:\/\/thelondonbiker.com\/blog\/2010\/07\/take-note\/","title":{"rendered":"Take note"},"content":{"rendered":"

I occasionally drop in great marketing ideas here – normally that’s a particularly well executed TV spot – but on this occasion it’s a piece of packaging. It doesn’t take a great deal of explanation, mainly because it’s been everywhere in the last couple of days – and that’s rather the point.<\/p>\n

Panasonic have driven massive, free advertising and that elusive ‘buzz’ around a pretty ordinary product through the simple application of packaging design. In this case there’s no clever narrative, no clever social media viral idea, just simple, effective packaging – of course the fall-out is that these photos have gone a little viral and created a buzz amongst the easily excited amongst us…. but the beautiful side-effect is that these will fly off the shelves when they’re stood next to \u00a0a plain ordinary pack of Sony buds. Genius.<\/p>\n

View the pics of the new earphones<\/span> packaging below, or read about them via 2modern Design Talk<\/a> (via Lovely Package<\/a>)\u00a0Designers are Scholz & Friends<\/a>.<\/p>\n

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I occasionally drop in great marketing ideas here – normally that’s a particularly well executed TV spot – but on this occasion it’s a piece of packaging. It doesn’t take a great deal of explanation, mainly because it’s been everywhere in the last couple of days – and that’s rather the point. Panasonic have driven … Continue reading “Take note”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-510","post","type-post","status-publish","format-standard","hentry","category-general-ramblings"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thelondonbiker.com\/blog\/wp-json\/wp\/v2\/posts\/510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thelondonbiker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thelondonbiker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thelondonbiker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thelondonbiker.com\/blog\/wp-json\/wp\/v2\/comments?post=510"}],"version-history":[{"count":0,"href":"https:\/\/thelondonbiker.com\/blog\/wp-json\/wp\/v2\/posts\/510\/revisions"}],"wp:attachment":[{"href":"https:\/\/thelondonbiker.com\/blog\/wp-json\/wp\/v2\/media?parent=510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thelondonbiker.com\/blog\/wp-json\/wp\/v2\/categories?post=510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thelondonbiker.com\/blog\/wp-json\/wp\/v2\/tags?post=510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}